Friday, September 12, 2014

Intelligent Generation: Integrating Solar And Storage Profitably - Forbes

In 2009, Jay Marhoefer observed what was going on in energy markets and decided it was time to create a virtual power plant.  There were few actors in the space at that time who were talking about virtual power plants, and most of them were demand response (DR) providers such as EnerNOC, Constellation, or Energy Curtailment Services. Those actors were looking at 'dispatching' energy from customers who would otherwise be consuming it at certain times.

Marhoefer, on the other hand, thought he could dispatch actual power from storage located on the customer premise.  In this way, he could create the same types of value as demand response, but without inconveniencing the customers by turning things off. The idea was to develop a software-as-a-service business, controlling storage assets behind the meter while creating value for the customer.

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