Saturday, April 19, 2014

Solar’s Dramatic Price Plunge Could Trigger Energy Price Deflation | Greentech Media

... And then Bernstein drops this bombshell: while solar has a fractional share of the market now, within one decade, solar PV (plus battery storage) may have such a share of the market that it becomes a trigger for energy price deflation, with huge consequences for the massive fossil fuel industry that relies on continued growth.


“The behavior from here seems clear: the solar industry will expand. Retaliatory steps from distribution utilities will increase the market for cost-effective battery storage. This becomes -- initially -- a secondary market for battery technologies being developed for the auto sector. A failed battery technology in the auto sector (too hot, too heavy, too rigid a form factor) might well be perfect for the home energy storage market...with an addressable end market of 2 billion backyards.

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