Women control 80% of household spending. And women spend a lot of time on the Internet. But many women feel misunderstood by marketers. To gain insights on how to market solar to the keepers of household budgets, Raina Russo and Glenna Wiseman have been conducting the industry's first woman-directed survey. They unveiled their preliminary findings recently at Solar Power International.
Joy Hughes of SGI was on hand to talk about solar gardens. She described how a woman subscribing to a solar garden might inform her partner: “Oh honey, by the way, we have solar power now.”
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http://pvsolarreport.com/blog/item/1033-marketing-solar-to-women
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